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Investment Strategy v.2026.01

DESIGN AS A
BUSINESS LEVER.

We don't sell hours; we sell market positioning and technical precision. Pricing at Markeno is structured around the maturity of your product and the depth of the design system required to scale it.

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Scenario Tool

Project Cost
Projection.

Adjust the parameters of your current roadmap to see which investment tier aligns with your operational velocity and technical constraints.

Recommended Tier GROWTH

"Ideal for teams prioritizing consistent feature shipping without compromising the design system integrity."

System Precision

Technical Insight

Our pricing reflects the hardware synergy required to maintain >120 FPS UI responsiveness across multiple iOS/Android device profiles.

Terminology: Core identity

Beyond a logo. Includes typographic rulesets, motion curves, and chromatic scales designed for high-resolution display environments.

Decision Lens

  • Optimize for Speed
  • Sacrifice Bespoke Asset Volume
  • No Custom Shaders

Operating Tiers

Tier 01 // Validation

Starter.

€5,500 / per sprint

Designed for early-stage founders needing rapid brand validation and essential launch assets to establish immediate market credibility.

  • Core Identity Kit
  • Essential UI Styleguide
  • 5 High-Impact Key Screens
  • Design Ops Integration
Initiate Engagement
Accelerated
Tier 02 // Expansion

Growth.

€9,800 / per cycle

The 'System Unlock'. Extended identity suite and component libraries for teams scaling across channels with high output frequency.

  • Comprehensive Design System
  • Campaign & Social Templates
  • Prototype Motion Graphics
  • Priority Tech Support
Select Expansion
Tier 03 // Partnership

Enterprise.

Custom

Full-spectrum design partnership including dedicated art direction, design ops governance, and continuous iteration for global products.

  • Multi-Brand Governance
  • Dedicated Design Lead
  • On-Site Workshops
  • 24/7 Priority Channel
Build Custom Suite

The Trade-off Economy.

01. Velocity vs. Fidelity

High-speed ship cycles (Starter Tier) rely on existing component frameworks. For bespoke shader-work or unique interaction models, Growth or Enterprise cycles are mandatory to maintain performance metrics.

02. Depth vs. Breadth

Small scopes allow for extreme macro-polishing on core features. Choosing a broader scope across the same timeframe will naturally necessitate a less dense visual hierarchy to ensure load-time compliance.

03. Flexibility vs. Consistency

Strict design governance (Enterprise) ensures brand integrity but adds an 'approval tax' to creative pivots. We mitigate this through decentralized design tokens which automate sync across dev environments.

Key Takeaway

Under-investing in design infrastructure early creates technical debt that exponentially increases rework costs after the 12-month mark. Formalize systems before you scale teams.

Precision Design

"Markeno transformed our app from a 'utility' into a 'category leader' within one Enterprise cycle."

— Product Lead, Neosync Systems

Scenario Vignette / 04

The Scaling Fintech.

A mid-growth fintech firm faced a conversion plateau. Our audit revealed interaction friction in the onboarding flow—specifically a 200ms latency perception in button feedback. By moving them to a Growth Tier, we refactored their component library for GPU acceleration, resulting in a documented lift in active user retention without increasing performance overhead.

32% Latent Interaction Reduction
14wk Full Library Refactor Timeline

Scope Guardrails

Clearly defining what is optimized for per engagement enables zero-friction delivery.

01
Out-of-Scope: Marketing Copy

We focus on UX writing and technical documentation. Broad brand storytelling is handled via coordinated agency partners.

02
Technical Constraint: Android v10+

Design systems are optimized for modern GPU architectures. Legacy support (Android <10) is available only in Enterprise custom builds.

03
No-Go: unethical dark patterns

We do not design intrusive ad models or predatory monetization loops. Our focus is on long-term user equity and LTV.

READY TO
COMMIT?

Initial consultation and tier-alignment are complimentary.

Request a Proposal

Standard response time: <24h